Sierra Kru Privacy Policy

Last Updated: September 18, 2026

Sierra Kru, LLC, operating under the Sierra Kru Consulting brand (“Sierra Kru,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect information when you visit www.sierrakru.com, use our online tools, submit a form, book a conversation, or otherwise interact with us online.

This policy applies to Sierra Kru’s public website and related website-based tools, including the AI Readiness Assessment and the Capacity & AI Value Calculator. It does not replace any privacy, confidentiality, data-processing, security, or other terms contained in a separate contract, proposal, statement of work, or other agreement between Sierra Kru and a client.

1. Information We Collect

Information you provide directly

We may collect information that you choose to provide, including:

• First and last name
• Work email address
• Company or organization
• Job title or role
• Telephone number
• Information submitted through contact or inquiry forms
• Information submitted when booking a meeting or consultation
• Responses submitted through the AI Readiness Assessment
• Inputs submitted through the Capacity & AI Value Calculator
• Free-text comments about your business challenges, goals, workflows, or AI use
• Other information you voluntarily provide when communicating with Sierra Kru

Please do not submit highly sensitive, regulated, privileged, classified, export-controlled, or confidential information through public website forms unless Sierra Kru has specifically requested it through an appropriate secure channel. This includes, for example, Social Security numbers, financial account credentials, protected health information, passwords, classified information, controlled unclassified information (CUI), export-controlled information, or confidential client matter information.

Information collected automatically

When you use our website, certain information may be collected automatically by us or by service providers that support the website. Depending on the tools enabled on the site, this may include:

• Internet Protocol (IP) address
• Browser type
• Device type
• Operating system
• Pages viewed
• Referral source
• Date and time of visits
• Approximate geographic area derived from IP address
• Website interaction and usage information
• Cookie, session, and similar technology identifiers

We use this information primarily to operate, secure, maintain, understand, and improve the website.

2. How We Use Information

We may use information we collect to:

• Provide the website and its functionality
• Generate and display AI Readiness Assessment results
• Generate and display Capacity & AI Value Calculator estimates
• Respond to inquiries and requests
• Schedule meetings and conversations
• Evaluate whether Sierra Kru services may be relevant to a request
• Communicate about services, events, resources, or updates where permitted by law
• Operate and improve our website, tools, and user experience
• Measure website performance and understand how visitors use the site
• Maintain records of inquiries and business relationships
• Detect, investigate, and prevent security incidents, fraud, misuse, or unlawful activity
• Comply with legal, regulatory, contractual, and recordkeeping obligations
• Protect Sierra Kru, our clients, users, and others

We do not use the AI Readiness Assessment or Capacity & AI Value Calculator to make employment, credit, lending, housing, insurance, healthcare, legal, or other high-impact decisions about individuals.

3. AI Readiness Assessment

The AI Readiness Assessment collects business-related responses concerning areas such as strategy, workflows, data, technology, people, governance, and execution.

The assessment uses predetermined scoring and recommendation logic to generate a directional readiness profile. It is not intended to be an audit, certification, legal opinion, regulatory or compliance determination, security assessment, or guarantee of business outcomes.

We may retain assessment responses, scores, and related contact information in our website, customer relationship management, or data systems so we can provide results, respond to inquiries, improve our services, and understand the needs of organizations that engage with Sierra Kru.

4. Capacity & AI Value Calculator

The Capacity & AI Value Calculator may collect information such as:

• Workflow or process name
• Number of people involved
• Estimated hours spent on the workflow
• Estimated loaded labor cost
• Estimated percentage of work that may be recoverable
• Estimated investment amount, if provided
• Contact and organization information

The calculator uses predetermined formulas based on the assumptions you provide. Calculator outputs are directional estimates only and are not guarantees of savings, return on investment, staffing reductions, revenue increases, or financial performance.

We may retain calculator inputs, results, and related contact information to provide the requested estimate, respond to inquiries, improve our services, and understand potential business transformation opportunities.

5. Cookies and Similar Technologies

Our website may use cookies and similar technologies to:

• Enable core website functionality
• Maintain security and session information
• Remember preferences
• Understand website performance and usage
• Support analytics
• Support other features that may be enabled on the site

Where required by applicable law, non-essential cookies will be used only after you provide the required consent.

You may be able to manage your cookie preferences through the cookie preferences or consent tool available on the website. You may also control certain cookies through your browser settings, although disabling some cookies may affect website functionality.

6. Online Tracking and Privacy Signals

Some browsers and devices transmit “Do Not Track” or other privacy-preference signals. There is not a single universally accepted standard for responding to all such signals.

Sierra Kru responds to legally recognized opt-out preference signals where required by applicable law and where supported by our website technology.

Third-party analytics, hosting, embedded-content, or other service providers may collect information about your activity on our website over time or across websites or online services, depending on the technologies enabled on the site.

You can manage available non-essential cookies and tracking technologies through our Cookie Preferences tool where available.

If Sierra Kru enables advertising technologies or other practices that constitute a “sale” or “sharing” of personal information under an applicable privacy law, we will provide any legally required notice and opt-out mechanism.

7. How We Share Information

Sierra Kru does not sell personal information for money.

We do not knowingly sell or share personal information for cross-context behavioral advertising except as disclosed in this Policy and subject to any rights required by applicable law.

We may disclose information to third parties in the following circumstances:

Service providers

We may use service providers to support website hosting, forms, customer relationship management, scheduling, communications, analytics, security, data storage, and related business functions.

Depending on the functionality you use, these providers may include website hosting and CRM providers such as Wix; scheduling and customer-relationship tools; analytics providers; email and communications platforms; and other vendors necessary to operate the website and respond to inquiries.

When you follow a booking link or use an integrated service, the applicable third-party provider may process information under its own privacy terms.

Legal and safety requirements

We may disclose information if we reasonably believe disclosure is necessary to:

• Comply with law, regulation, court order, subpoena, or lawful government request
• Protect the rights, property, or safety of Sierra Kru or others
• Investigate fraud, misuse, security threats, or unlawful activity
• Enforce agreements or protect legal claims

Business transactions

If Sierra Kru is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar transaction, information may be disclosed or transferred as part of that transaction, subject to applicable law.

With your direction or consent

We may share information when you direct us to do so or otherwise provide consent.

8. Marketing Communications

If you choose to receive marketing communications from Sierra Kru, we may send you information about services, resources, events, insights, or other business topics.

You may unsubscribe from marketing emails by using the unsubscribe link provided in the message or by contacting us.

Submitting a contact form, assessment, or calculator does not by itself mean that you have consented to receive promotional text messages or other marketing communications where separate consent is required by law.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy.

We determine retention periods based on:

• The purpose for which the information was collected
• The nature and sensitivity of the information
• The duration of our business relationship
• Applicable contractual obligations
• Legal, regulatory, accounting, and recordkeeping requirements
• Security, fraud-prevention, and dispute-resolution needs

We periodically review information we maintain and may delete or de-identify information when it is no longer reasonably needed for a legitimate business, legal, security, or recordkeeping purpose.

10. Data Security

We use reasonable administrative, technical, and organizational measures intended to protect information from unauthorized access, use, alteration, disclosure, or destruction.

No website, transmission method, or information system can be guaranteed to be completely secure. You provide information through the website at your own risk.

11. Your Privacy Choices and Rights

Depending on where you live and the laws that apply to you, you may have rights concerning your personal information, which may include the right to:

• Request access to personal information we maintain about you
• Request correction of inaccurate information
• Request deletion of certain information
• Request a copy of certain information
• Object to or restrict certain processing
• Withdraw consent where processing is based on consent
• Opt out of certain marketing communications
• Exercise other privacy rights provided by applicable law

Privacy requests may be submitted to info@sierrakru.com with “Privacy Request” in the subject line.

We may need to verify your identity before completing certain requests. We will respond within the period required by applicable law.

We will not discriminate against you for exercising privacy rights provided by applicable law.

12. Third-Party Websites and Services

Our website may contain links to websites, booking systems, social media platforms, or other services that are operated by third parties.

Sierra Kru is not responsible for the privacy, security, or content practices of third-party websites or services. We encourage you to review the privacy policies of those providers before submitting information.

13. International Data Processing

Some website and technology service providers may process or store information in countries other than the country where you live.

When required by applicable law, appropriate safeguards may be used for international transfers of personal information.

14. Children’s Privacy

Sierra Kru’s website and interactive business tools are intended for adults and business users and are not directed to individuals under 18.

We do not knowingly collect personal information from children under 13 through the website.

If you believe a child has provided personal information to us, please contact us so that we can review and, where appropriate, delete the information.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our website, services, technology, business practices, or legal requirements.

When we make changes, we will update the “Last Updated” date at the top of this policy. Material changes may also be communicated through the website or by other appropriate means.

16. Contact Us

For questions about this Privacy Policy or to submit a privacy request, contact:

Sierra Kru, LLC
Operating as Sierra Kru Consulting
Atlanta, Georgia • Charlotte, North Carolina
Email: info@sierrakru.com
Phone: (470) 866-0527
Website: www.sierrakru.com

Legal review note: This policy is intended to describe Sierra Kru’s current website privacy practices. Sierra Kru should have qualified counsel confirm that the published policy matches the site’s actual data flows, analytics, tracking, consent configuration, and service-provider relationships.